Hi, I'm Chelsee

Over the span of 10 years, I've worked at different TV news stations, local newspapers and nonprofits. But for each place, I've always lived in one: the digital space. I can produce written, video and social media content under tight deadlines. I'm trained to work independently, but I'm also a team player who likes to help others. As the saying goes, "Team work makes the dream work!"

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About Me

My name is Chelsee Yee. I was born and raised in Hawaiʻi.

When I'm not chasing a story or editing a post, I'm likely streaming K-dramas, true crime documentaries, horror movies and animated films. Yes, I have a diverse taste in what I consume, and the same goes for what I create.

If you look at my portfolio, you'll see stories ranging from crime, science, entertainment, health, fashion, environment, feature profiles and more. I'm curious about everything, and I like to find the "extra" out of the ordinary. There's always a story waiting to be told.

Over my 10-plus years working in media, I've been at many places, but I've also stayed in one: the digital space. I've been a digital producer, reporter, content creator, marketing coordinator, data analyzer, a social media team of one... But what I found the most fulfilling out of all my roles is writing. I can be creative. I can be informative. I can go as looooong or as short as I want. I can reach places I may never visit. I can introduce you to someone you may never meet. I can make a difference.

Oh, and it's my words, not ChatGPT.

Top 10 Published Works

Note: Most of my articles were published in 2022 when I was a digital reporter. My position now involves less writing and more content creation for social media.

Social Media Team of One

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I'm currently the digital marketing coordinator at PBS Hawaiʻi where I oversee their social platforms on Facebook, Instagram and TikTok. Most of my time is spent creating content, whether that be shooting my own videos and photos, designing graphics or editing someone else's content. I'm also moderating comments and responding to messages on all three platforms, managing livestreams on YouTube, collaborating with influencers, coming up with my own marketing strategies to drive fundraising campaigns, finding ways to monetize content, keeping up with the latest trends and algorithm changes, and more. I hate math, but I do enjoy taking a deep dive into the analytics to understand my audiences and to determine best practices.

I create 99% of the posts you see on the PBS Hawaiʻi accounts, so how can I choose what to embed? Click here instead.

Year 1 achievements:
* Tripled followers on Instagram (11K to 38K) and TikTok (12K to 40K) in less than a year (organic growth)
* Created the station's first viral clip to hit over 1M views
* Increased average reach and engagement from hundreds to thousands
* Incorporated analytics into monthly interdepartmental meetings to encourage data literacy and data-driven goals for the station

See my LinkedIn page for Year 2 achievements!

My inbox is always open. Use the contact form to get in touch!